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Mastercard-Entrepreneur Middle East 2024 Women SME Leaders Awards in Dubai

Women-owned and led businesses are a powerful force in the global economy and key drivers of economic transformation, stability and recovery.

Mastercard, in partnership with Entrepreneur Middle East, launched the inaugural Mastercard Women SME Leaders Awards in 2022 to recognize and celebrate women entrepreneurs in the Middle East and Africa region. Last year, the awards were extended to SMEs from Eastern Europe.

The third edition of Mastercard Women SME Leaders Awards this year will be the first in-person ceremony as we celebrate the remarkable achievements of these visionary leaders who are shaping the future of business in our region.

Award Categories:

  1. The Creative Leader
  2. The F&B Leader
  3. The Retailer
  4. The Educator
  5. The Health Custodian
  6. The Innovator
  7. The Professional Services Leader
  8. The Fashion & Beauty Leader
  9. The Media Leader
  10. The Visionary
  11. The Leader Of Tomorrow
  12. The Social Impact Leader
  13. Lifetime Achievement Award
  14. Home-Based Business Of The Year
  15. Momrepreneur Of The Year

Aim and Benefits

Mastercard has the final say on the winners and can veto nominees.

Award benefits not specified


Nominations are now open* for individuals and organizations and we invite all women SME leaders to participate. You must be a small enterprise that has a turnover of less than AED50 million and employs between 6 to 50 people.

All the best!

*There are no costs associated with attending or nominating for the awards

Interview date, Process and Venue 

Judging Criteria:

Mastercard will be the chair of the judging committee. Shortlisted companies will be vetted by the Entrepreneur team and then passed onto the judging committee. Each judge will independently evaluate the shortlisted candidates and the scores will be shared with all the other judges. The winners will be decided by a vote; in case of a draw, Mastercard will choose the winner.


  • Individuals may win more than one category.
  • The judges or individuals within the judge’s company can’t nominate.
  • All the businesses or the individuals nominated should either have their headquarters/offices in the Middle East, Africa or Eastern Europe regions.

Judging Process:

  • Each judge will receive a scoring sheet for each of the shortlisted nominees. Each of the categories has different sets of criteria and the judges need to score each item from 1-10 and choose the winner.
  • The suggested winners by each of the judges will be sent to Mastercard.
  • Mastercard has the final say on the winners and can veto nominees.

Application Deadline

Not Specified

How to Apply

Interested and qualified? Go to MasterCard Foundation on to apply

  • To submit a nomination, click on the link button above
  • You'll be then directed to a form where you need to fill in all of the requested fields
  • Answer all of the required questions as clearly and concisely as possible
  • Please also include a statement of not more than 1000 words on why you deserve to win the award
  • If you'd like to send documents supporting your nomination, collate them in a single PDF file not larger than 10MB and email it to [email protected]
  • You will receive a confirmation once your nomination has been received.
  • Any further queries can be e-mailed to the address above

For more details visist: Entrepreneur Middle East website.

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